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From the Dirt to The Keys Book

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A Proven Blueprint to Evaluate Land Like a Developer
Ron breaks down the exact steps he uses to spot profitable land, check zoning, assess utilities, and avoid costly mistakes. Readers learn how to evaluate properties with clarity—no guesswork, no fluff.
A Clear Profit Strategy to Build Wealth Through Real Estate
The book reveals Ron’s step-by-step formula for running numbers, choosing the right exit strategy (build & sell, build & hold, or wholesale), and turning overlooked lots into real income. This is the same strategy behind his eight-figure business.
Real-World Examples and Practical Guidance
Ron doesn’t just talk theory—he shares actual deal breakdowns, real numbers, and stories from the field. Readers walk away with the confidence to take action, whether it’s their first deal or their tenth.

Learn from a Real Practitioner, Not a Theorist
Ron has built over 100 homes and closed eight-figure real estate deals. You’re learning from someone who’s been in the trenches—not just teaching concepts.
It Simplifies a Complex Industry
Real estate and land development can feel overwhelming, but Ron breaks everything down in a way that’s easy to follow, even for complete beginners.
Avoid Expensive Rookie Mistakes
The book highlights the most common pitfalls people make when buying land—so you can save thousands by getting it right the first time.
Discover Multiple Income Paths
Ron teaches you how to profit whether you want to build & sell, build & hold, or wholesale land. You’ll understand how to pick the strategy that fits your goals.
Build Generational Wealth
This isn’t about quick flips—it’s about building long-term financial stability and legacy through smart land strategies.
Real Examples, Real Numbers
Ron shares actual deal breakdowns, giving you transparency and clarity into how profitable land deals really work.
Perfect for Investors, Entrepreneurs, and Coaches
Whether you want to build your own portfolio or teach others, the book gives you the blueprint to turn knowledge into income.
Affordable Entry Into Real Estate
You don’t need to be a millionaire to start. Ron’s strategies help everyday people find affordable land opportunities that can lead to life-changing returns.